| Title | Saddam |
| Agency | Blackninja |
| Campaign | Dictators |
| Advertiser | Sansa |
| Brand | Sansa |
| Date of First Broadcast/Publication | 2015 / 10 |
| Business Sector | Restaurants & Fast Food |
| Tagline | You are free to eat well |
| Story | 'You are free to eat well': campaign mocks the dictatorship of fast foods. For advocates of healthy eating, the great villains are the fast food chains. Charged dining preservatives and artificial ingredients, they really are a weapon against any body. Want someone more interested in showing the villainy of this type of food than a restaurant of natural snacks? With a slogan that says a lot about its positioning - "Fast good food" - the Sansa, from Brazil, decided to take the strategy to the letter. Under the motto "You are free to eat well", the brand decided to join iconic figures of dictators and fast foods as McDonald's and Burger King in emblematic pieces. |
| Media Type | |
| Creative Director | Bertone Balduíno |
| Art Director | Bruno Moura |
| Copywriter | Márcio Nazianzeno |
| Copywriter | Marcus Seixas |
| Illustrator | Bruno Moura |
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