Title | Better Together |
Brief | France Télévisions wanted to express a message of inclusivity. So we see a very diverse choir singing the famous Turtles song "Happy Together". When the choir shrinks to only one member, his voice starts to falter. But he's back at full strength again once the others join him. To be united is to be strong. |
Agency | Publicis Conseil |
Campaign | On est toujours meilleur ensemble |
Advertiser | France Télévisions |
Brand | France Télévisions |
Posted | November 2018 |
Business Sector | TV/Radio Programs & Stations |
Story | Because it’s our differences that are driving us towards innovation and creativity, France Télévisions has always made Diversity one of its most important missions of all.To give pride of place to this fundamental value, France Télévisions staged a choir singing the famous song of the Turtles : Happy Together. This very heteroclite chorale gradually diminishes over the couplets to finally be made up by only one member, whose voice starts to totter.This film proves the true benefit of Diversity : its richness and strength, when united. |
Media Type | Television |
Advertising Manager | Eric Rinaldi |
Advertising Manager | Frédéric Prallet-Dujols |
Advertising Manager | Sophie Paradis |
Executive Creative Director | Fabrice Delacourt |
Copywriter | Benjamin Sanial |
Art Director | Raphaël Halin |
Account Manager | Caroline Darmon |
Account Manager | Lou Leproux |
Account Manager | Manon Rabette-Gache |
Strategic Planner | Marine Catalan |
TV Production | Benjamin Auberdiac |
TV Production | Prodigious |
Production Company | LA PAC Paris |
Director | Raphaël Halin |
Director | Benjamin Sanial |
Cameraman | Jacques Girault |
Producer | Jérôme Denis |
Head of Production | Ben Kreckle |
Editor | Laurence Lelong |
Sound | OCTOPUS PRODUCTIONS |
Sound | Claire Paillot |