| Title | adidas World Cup 2014 |
| Agency | FITCH |
| Campaign | adidas World Cup 2014 |
| Advertiser | adidas |
| Brand | FIFA |
| Date of First Broadcast/Publication | 2015 |
| Business Sector | Sportswear |
| Tagline | All in or Nothing |
| Philosophy | A dramatic, high-contrast campaign made adidas the most talked about brand at the 2014 World Cup in Brazil.Three photographic styles stripped everything back to show the distinctive patterns and transformational properties of adidas’ Battle Pack footwear range.The action shoot saw exaggerated and powerful shots based on the drawings of a Marvel Comics illustrator, making action heroes of the players.The product shoot saw the state of the art Battle Pack footwear shot in a gritty environment, spot-lit by a shaft of light cutting through the darkness.The portrait shoot saw projections casting the predatory patterns onto faces, conveying the shift from player to warrior from the moment the boots are on. |
| Media Type | Case Study |
| Account Director | Hugo Blott |
| Account Executive | Alice Moorcroft-Hughes |
| Account Manager | Gina Groves |
| Creative Director | Phil Heys |
| Creative Director | Ed Sullivan |
| Creative Director | Paul Chatelier |
| Art Director | Phil Heys |
| Art Director | Ed Sullivan |
| Graphic Designer | James Pendergrast |
| Graphic Designer | Kwame Charles |
| Graphic Designer | Andrew Stanger |
| Graphic Designer | Luke Gillard |
| 3D Desginer | Shaadee Alam |