| Title | Car-Park |
| Agency | Lucky Generals |
| Campaign | Yorkshire Gold Campaign |
| Advertiser | Yorkshire Tea |
| Brand | Yorkshire Tea |
| Posted | November 2022 |
| Business Sector | Coffee, Tea, Chocolate Drinks, Breakfast Drinks |
| Story | Our solution was to signify Yorkshire Gold’s higher quality without talking about the tea itself. We made Yorkshire Gold’s new completely gold packaging the focus of our campaign, as the colour signifies the premium quality of the tea inside and provides standout on shelf. The work features everyday examples of people being dazzled by the radiant, golden glow of the box. |
| Media Type | |
| Creative Founder | Danny Brooke-Taylor |
| Creative Director | Lee Smith |
| Creative Director | Nick Bird |
| Creative Team | Martin Tighe |
| Creative Team | Gareth Morgan |
| Strategy Director | Loz Horner |
| Strategist | Myles Manyonda |
| Client Partner | Vickie Ridley |
| Account Director | Tammy le Vasan |
| Account Manager | Jake Annett |
| Integrated Producer | Charlie Dodd |
| Photographer | Ben Stockley |
More Work
SEE ALLApartment
- BRAND:
- Yorkshire Tea
- AGENCY:
- Lucky Generals
Cupboard
- BRAND:
- Yorkshire Tea
- AGENCY:
- Lucky Generals
Corner Shop
- BRAND:
- Yorkshire Tea
- AGENCY:
- Lucky Generals
BBC Original British Drama
- BRAND:
- BBC
- AGENCY:
- Y&R London