| Title | The Nicebot |
| Agency | Deutsch NY |
| Campaign | The Nicebot |
| Advertiser | Champions Against Bullying |
| Brand | Champions Against Bullying |
| Posted | December 2015 |
| Business Sector | Public Safety, Health & Hygiene |
| Story | Cyberbullying is more prevalent today than ever before. In fact, something mean, cruel or hurtful is posted on Twitter every 60 seconds. So we built the NiceBot – a Twitter spambot that will eventually tweet one nice message to every single user on Twitter. All 300 million of them. The NiceBot is the first-ever use of spam for a positive cause. And as such, Champions Against Bullying became the first organization that Twitter has allowed to use unsolicited automation to reach people. In addition to living on Twitter, 3D printed physical NiceBots were sent to celebrity influencers who have taken a stand against bullying. Each NiceBot is powered by a Raspberry Pi and 4G enabled, and displays all of the nice tweets as they go out in real time. |
| Media Type | |
| Executive Creative Director | Jeff Vinick |
| Art Director | Jessica Giles |
| Copywriter | Austin Hamilton |
| Art Director | Katrina Mustakas |
| Copywriter | Brian Alexander |
| Producer | John Hatheway |