Red Cross First Aid - "422 Lifesaving Facebook Films"

Try Reklamebyrå

Try Reklamebyrå Oslo, Norway

4646

Title	422 Lifesaving Facebook Films
Agency	Try Reklamebyrå
Campaign	422 Lifesaving Facebook Films
Advertiser	Norwegian Red Cross
Brand	Red Cross First Aid
Posted	November 2019
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	While waiting for the ambulance, knowing CPR can mean the difference between life and death. By using statistics, a new digital production method and maximizing the potential in local facebook ads, Norwegian Red Cross created 422 unique and geo-targeted films, each adjusted to the waiting time for an ambulance in Norway's 422 districts.Each film show a family man suffering from a heart attack, and his wife's desperate fight to keep him alive while waiting for the ambulance. But the waiting time in each film match the waiting time for an ambulance - where you are when you see it.
Media Type	Social Media
Creative Team	Caroline Riis
Creative Team	Eirik Sørensen
Consultant	Sven Jensen
Project Manager	Vilje Mohn
Director	Andreas Bombom Lisberg
Developer	Magnus Bergman
Digital Producer	Andreas Roel Vevle
Production Manager	Joachim Joachimsen
Producer	Johanne Lund
Photographer	Eirik Skarstein
Sound Designer	Kim Jensen
Digital Advisor	Pål Schultz
Film Technical	Morten Holthe Hanssen
Post Production	Kyrill Dementiev
Visual Identity	Terje Johnsen
Designer	Nicklas Hellborg
Client Responsible	Jon Vilhelm Aasgård
Client Responsible	Malin Gylvik