Title | Rare Blend |
Agency | J. Walter Thompson Cape Town |
Campaign | J&B Rare |
Advertiser | J&B Whiskey |
Brand | J&B |
Date of First Broadcast/Publication | 2016 |
Business Sector | Spirits, Fortified Wines |
Tagline | A Rare Blend, Made Different |
Philosophy | The new J&B Rare commercials from JWT Cape Town, directed by Leigh Ogilvie, tell an intrinsic brand story and serve as a visual metaphor for a simple equation: when you mix up the unexpected, a rare magic happens. The anecdotes are told over 4 commercials within a singular approach and with a powerful and visceral blending of aesthetics. All special effects were handled in camera with additional compositing and merging of elements by BlackGinger to create these unique spots. |
Media Type | Television |
Length | |
Production Company | Velocity Films |
Executive Creative Director | Jonathan Lang |
Creative Director | Stuart McCreadie |
Agency Producer | Rochelle April |
Art Director | Stephen Roth |
Art Director | Mpumelelo Ngewu |
Copywriter | Dylan Rohleder |
Director | Leigh Ogilvie |
Producer | Anco Henning |
Director of Photography (DOP) | Eugenio Galli |
Production Art Director | Charlotte Collins |
Editor | Gordon Midgley |
Visual Effects | Marco Raposa de Barbosa |
Music Composer | Mark Algranti |
Music | Pulse Music Group |
Sound | Arnold Vermaak |
Sound | WeLoveJam |
Post Production Online | BlackGinger |
Post Production Offline | Riot Post |