Title | Rescue Radio |
Agency | Ogilvy UAE |
Campaign | Rescue Radio |
Advertiser | Sawa Mninjah |
Brand | Sawa Mninjah |
Posted | April 2013 |
Business Sector | Human Rights |
Story | According to Human Rights Watch, one domestic worker dies every week in Lebanon, through suicide or by trying to escape their employers. Radio ads encouraged workers suffering abuse to call a helpline number. Result:4 domestic workers rescued |
Media Type | Television & Cinema |
Length | |
Executive Creative Director | Steve Hough |
Creative Director | Ben Knight |
Creative Director | Ramzi Moutran |
Copywriter | Logan Allason |
Copywriter | Dylan Kidson |
Copywriter | Sascha Kuntze |
Copywriter | Ali Mokdad |
Copywriter | James Purdie |
Producer | Diana Jebaly |
Sound Production | BKP Music |