The film is telling the story of one young girl, Ananya, and her journey taking the leap out of her existential reality to her deserving reality, much like the nets that got their chance to leap out from being abandoned and neglected to being purposeful and meaningful. We follow her from her learning to play basketball, to striving in her pursuit for excellence and eventually, competing with other young teenage girls like her.
Philosophy
The NBA is making an impact on sea and land by introducing a meaningful initiative, titled, “Nets for Change”, created with agencies Leo Burnett Dubai and Publicis Groupe.
Problem
Abandoned fishing nets make up 80% of marine debris in India, devastating marine life and their natural habitat. Abandoned basketball nets abound in courts across India. Many hidden female talents remain unseen.