| Title | The story of Gerard |
| Brief | We decided to tell the story of UWV by telling the story of one person. The story of Gerard. A young man with a neurodiverse background who, with the help of UWV, overcomes the hurdles on the labour market and ends up playing a part in helping to solve staff shortages in a big regional hospital.The story of Gerard is a great example of how ‘UWV works for us all’, because by helping Gerard, UWV triggers a ‘ripple effect’. UWV doesn’t just work for him. But also for his new employer. His manager. His co-workers. The whole hospital. And his family, too. And in that way, ultimately for society as a whole. |
| Agency | Dawn |
| Campaign | The story of Gerard |
| Advertiser | UWV |
| Brand | UWV |
| Date of First Broadcast/Publication | 2023 / 5 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | A light-hearted mini doc and campaign in which UWV shows the ripple-effect of helping someone with a neurodiverse background find a job in a tight labour market. |
| Media Type | Case Study |
| Creative Director | Frenkel Schönfeld |
| Creative Producer | Ynske Postma |
| Business Director | Kyra Roest |
| Strategy Lead | Esther Overmars |
| Design | Martijn de Beurs |
| Director of Photography (DOP) | Mick Van Dantzig |
| Post Production | Marla Grading |
| Post Production | Wietse van Bezooijen |
| Sound | Raven Artson |
| Music | Raven Artson |
| Art Director | Tom Rentmeester |
| Project Manager | Alexander van der Pal |
| Design | Niek Kessels |
| Illustrator | Melcher Oosterman |
| Director | Victor Vroegindeweij |
| Executive Producer | Marlice Draijer |
| Offline | Mark Wallaard |