Sonochrome - "Can you hear the colors?"

Scholz&Friends Belgrade

Scholz&Friends Belgrade Beograd, Serbia

Awards

8614

This ad is part of the ACT Responsible Collection

Brand: Sonochrome
Country: Serbia

Advertiser: Sonochrome

Title	Can you hear the colors?
Agency	Scholz&Friends Belgrade
Campaign	Can you hear the colors?
Advertiser	Sonochrome
Brand	Sonochrome
Posted	October 2015
Business Sector	Others
Story	The starting idea was to enable the blind people to experience colors for the first time in their lives, by using something they always have with them- their mobile phones. Sonochrome app transforms color vibrations into sounds in real time, based on a specially designed chart that makes the experience as natural and intuitive as possible: for example, similar colors will sound similarly, cold and deep colors sound completely differently then bright and vibrant ones. With use, Sonochrome trains the brain to develop synesthesia, a phenomenon in which stimulation of one sense is experienced in another. It enriches lives of blind people significantly, making it possible for them to have a subjective experience of colors and even enjoy a painting, or a beautiful sight.
Media Type	Applications
Length	111 seconds
Creative Director	Svetlana Copic
Copywriter	Svetlana Copic
Art Director	Slavisa Savic
Production Company	Red Production
Director	Sara Marković
Production Company Producer	Miloš Đukelić
Production Company Producer	Minja Jovanovic
Programmer	Lazar Radosavljević
Programmer	Đorđe Reljić
Programmer	Nikola Cubaljević
Programmer	Daniel šAranović
Director of Photography (DOP)	Luka Milićević
Music Composer	Marko Milićević
Editor	Aleksandar Milenković
Account Director	Vladan Miljković
Client Services Director	Jasmina Nikolić
Managing Director	Tijana Adamov
Chief Executive Officer (CEO)	žArko Sakan