Mickaël Vo y Phong
Editor at McCann Paris
Neuilly sur Cedex, France
TitleGirls of Paradise
BriefRadio commercials formed part of a larger campaign raising awareness of the violence inflicted on prostitutes. At its core was a website for a fake escort service called Girls of Paradise. All the girls on the site were thinly disguised versions of actual murder victims. The radio ads featured would-be clients contacting the service, only to be told the girl they wanted to see was either dead or seriously injured, often at the hands of her pimp. Abolish prostitution and stop the violence.
Agency
Campaign Girls Of Paradise
Advertiser Mouvement du Nid
Brand Mouvement du Nid
PostedSeptember 2016
Business Sector Others
Story The Mouvement du Nid is a nonprofit organization involved in the fight against prostitution and helps prostitutes escape a system that ultimately destroys them.
Media Type Web Film
Length
Sound Production
Executive Creative Director
Executive Creative Director
Copywriter
Art Director
Chief Executive Officer (CEO)
Consultant
Art Buyer
Art Buyer
Agency Producer
Project Manager
Editor
Editor
Post Production
Post Production

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