| Title | Abused Drawing |
| Agency | King |
| Campaign | Abused Drawing |
| Advertiser | World Childhood Foundation |
| Brand | Childhood Foundation |
| Posted | November 2017 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | The World Childhood Foundation works for every child’s right to a childhood free from violence and sexual abuse. By using a typical picture out of a coloring book and adding untypical, abusive drawings on it, we wanted to remind grownups that if something makes you uncomfortable, you need to speak up! Studies show that in many cases kids don’t tell when they are being sexually abused. That silence is the perpetrator’s best friend. On childhood.se adults can learn how to recognize signs of children being exposed to violence or sexual abuse. |
| Media Type | |
| Creative Director | Frank Hollingworth |
| Copywriter | Hedvig Hagwall Bruckner |
| Art Director | Linnéa Gardefjord |
| Account Supervisor | Sunit Mehrotra |
| Account Director | Pernilla Siberg Nakken |
| Account Management | Lena Ivarsson |
| Illustrator / Photographer | Julius Tuvenvall |