Burns & Smile - "University"

TBWA\PARIS

TBWA\PARIS Boulogne-Billancourt, France

1022

Title	University
Agency	TBWA\PARIS
Campaign	The monster isn't always the one we think.
Advertiser	Burns & Smiles
Brand	Burns & Smile
Date of First Broadcast/Publication	2022 / 4
Business Sector	Institutional/Public Interest/Non-Profit Org.
Tagline	The monster isn't always the one we think.
Story	For a burn victim, being in a public place often means being observed, stared at. Their appearance attracts stares that all too often make them feel like a "freak" that is being overwhelmed by all those eyes. And yet... The monster isn’t always the one we think. What if the monsters are the ones who stare at these burn victims, stare at them or point at them when they see them, making themselves partly responsible for their isolation ? Through a poster campaign deployed throughout France in mid-April and also relayed on social networks, the Burns & Smiles association and TBWA\Paris want to denounce, or at least make people think about, the look that burn victims must face as soon as they are in society.
Media Type	Print
Executive Creative Director	Faustin Claverie
Agency Manager	Marc Fraissinet
Executive Creative Director	Benjamin Marchal
Agency Manager	Laurence Collavini
Art Buyer	Isabelle JAUBERT
Client Manager	Laurent Gaudens
Copywriter	Timothée le Maître
Art Director	Marie Carrasco
Art Buyer	Mathilde Fort
Illustrator	Ben Bauchau
Illustrator	Siou