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Jean-Luc Chirio
Jean-Luc Chirio
Producer at Tata production
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TitleAs far as the eye can see (en)
BriefBeing visually impaired doesn’t in any way stop somebody from taking part in artistic or creative projects. Thanks to this conviction, an unusual concept was brought to life. The very first exhibition of photos entirely conceived by partially sighted people. An exhibition that could overturn the stereotypes surrounding the visually disabled.
Agency
Campaign As far as the eye can see
Advertiser Optic 2000
Brand Optic 2000 x Association Valentin Haüy
Date of First Broadcast/Publication 2023 / 4
Business Sector Opticians
Story In France, 65 000 people are blind and 1.2 million visually impaired. Unfortunately, many stereotypical notions still persist in today’s society. Many people wrongly believe that they are not able, autonomous, or competent. Optic 2000 Foundation – Lissac – Audio 2000 and the Valentin Haüy association got together to raise public awareness about these invisible disabilities, visual health in general and the representation of people living with visual impairment. This collaboration aimed at overcoming clichés by reflecting the lives, the diversity and wealth of experience, of 4 partially sighted members of the association.
Media Type Web Film
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