| Title | Self-censoring Ad |
| Agency | Åkestam Holst NoA |
| Campaign | Self-censoring Ad |
| Advertiser | Reporters Without Borders |
| Brand | Reporters Without Borders |
| Date of First Broadcast/Publication | 2023 / 1 |
| Business Sector | Human Rights |
| Story | On January 1st, a new Espionage Act came to effect in Sweden. An amendment to the constitution that criminalizes whistleblowers, leading to censorship and threatening free speech as we know it. To shine a light on this alarming development, Reporters Without Borders Sweden launched a self-censoring campaign. |
| Philosophy | It was created a full-page ad that demonstrated how objective journalism is literally fading away. The ad, featured in the December 31 edition of the paper, was partially printed with a specially designed CO2-sensitive ink. |
| Media Type | Digital |
| Length | |
| Creative Director | Joakim Khoury |
| Strategist | Sebastian Stüben |
| Strategist | Stina Hansson |
| Art Director | Hugo Wallmo |
| Copywriter | Daniel Vaccino |
| Copywriter | Petter Nylind |
| Graphic Designer | Sara Bellafesta |
| Project Manager | Jesper Ander |
| Production Manager | John Müllersdorf |
| Production Manager | Caroline Sjöström |
| Copywriter | Ida Nordeng |
| Advertising | Linn Löfholm |
More Work
SEE ALLA Four-Word Death Sentence
- BRAND:
- Reporters Without Borders
- AGENCY:
- Åkestam Holst /NoA
A Ten-Word Death Sentence
- BRAND:
- Reporters Without Borders
- AGENCY:
- Åkestam Holst /NoA
A Six-Word Death Sentence
- BRAND:
- Reporters Without Borders
- AGENCY:
- Åkestam Holst /NoA
A Nine-Word Death Sentence
- BRAND:
- Reporters Without Borders
- AGENCY:
- Åkestam Holst /NoA
We Go All the Way
- BRAND:
- Swedish Armed Forces
- AGENCY:
- Volt
We Go All the Way
- BRAND:
- Swedish Armed Forces
- AGENCY:
- Volt
The Bumblebee
- BRAND:
- Swedish Armed Forces
- AGENCY:
- Volt
Alex
- BRAND:
- Swedish Armed Forces
- AGENCY:
- Volt