Freedom Grams - "Freedom Grams (53s)"

Serviceplan Germany

Serviceplan Germany Munich, Germany

Awards

1081

This ad is part of the ACT Responsible Collection

Brand: Freedom Grams
Country: United States

Advertiser: AROYA x GABY Inc. x Last Prisoner Project

Title	Freedom Grams (53s)
Agency	Serviceplan Germany
Campaign	Freedom Grams
Advertiser	AROYA x GABY Inc. x Last Prisoner Project
Brand	Freedom Grams
Posted	July 2022
Business Sector	Others
Story	Innovative Cannabis Brand “Freedom Grams” Empowers Consumers to Liberate Cannabis Prisoners Cannabis cultivation platform AROYA together with GABY Inc. and Last Prisoner Project launched the "Freedom Grams" platform to advocate for the release of the more than 40,000 people in the U.S. still incarcerated for non-violent cannabis possession. On 20 April, international day for cannabis, AROYA, GABY Inc., and Last Prisoner Project launched Freedom Grams, an innovative cannabis brand that comes in packages of 0.3, 3.5, 8.7, 18.0, and 23.5-grams — the exact amounts of cannabis for which others in the U.S. are currently incarcerated. With creative concept and communication developed by Serviceplan Group for longstanding client AROYA, Freedom Grams was made available through retail and distribution partner GABY Inc., with all proceeds going to Last Prisoner Project, a nonprofit dedicated to fighting for the release of cannabis prisoners through legal and legislative intervention.
Media Type	Digital
Length	54 seconds
Media Agency	DiGennaro Communications
Sound Production	MassiveVoices
Agency	Serviceplan Innovation
PR Agency	Serviceplan PR & Content
Digital Agency	STD.DEV
Chief Creative Officer	Alexander Schill
Design Company	Moby Digg GmbH
Advertising Manager	Christian Hertel
Creative Team	Daniel Kuhnlein
Strategist	Stephen Post
Advertising Manager	William Kanistras
Advertising Manager	Chris Ball
Designer	Michael Clasen
Client Partner	Last Prisoner Project
Credits	kimera
Production Company	OFF Films
Music	86Tales UG
Client Partner	AROYA
Client Partner	GABY Inc.