FNAC - "Moby Dick Unlimited"

DDB Madrid

DDB Madrid Madrid, Spain

4769

Brand: FNAC
Country: Spain

Advertiser: Fnac

Title	Moby Dick Unlimited
Title (original language)	Moby Dick sin límites
Agency	DDB Madrid
Campaign	Moby Dick Unlimited
Advertiser	Fnac
Brand	FNAC
Date of First Broadcast/Publication	2019 / 4
Business Sector	Drugstores, Specialty Stores
Story	Down Spain, the Spanish Committee of Representatives of Persons with Disabilities (CERMI) and Fnac are launching “Moby Dick Unlimited”, Herman Melville’s masterpiece rewritten without the letter “e”. For the first time Capitan Ahab is missing an arm and not a leg, instead of chasing a whale he is looking for an octopus and the story takes place in Cuba and not Nantucket. It is a unique version of the legendary tale which seeks to show that although the story changes, it can be equally wonderful. People with disabilities are fully aware of this as they write their own stories every day and do not believe in limits. It is an inspiring and original story designed to raise awareness in society about equality of opportunity for all through culture which in April, a special time for Fnac as the month of reading, will spotlight its commitment to literature as a source of inspiration and a means of social integration.
Problem
Media Type	Branded Book
Length	54 seconds
More Information	www. mobydicksinlimites.com
General Creative Director	Jose Mª Roca de Viñals
Executive Creative Director	Daniel Rodríguez
Executive Creative Director	Nerea Cierco
Executive Creative Director	Alfredo Vaz
Art Director	Fernando Morate
Copywriter	Arturo Dorado
Copywriter	Leandro Yanco
Copywriter	Peter Rosemeyer
Illustrator	Gerber Luís de la Cueva
Client Services Director	Alejandro Lavezzolo
Account Supervisor	José de la Fe
Production Manager	Enrique Feijoo
Production Manager	Carmen Torrado
Producer	Sonia Cremerius
Editor	José Sueiro López
Digital Project Manager	Iván Olavarría
Digital Production	The OMS
PR Agency	QMS Comunicación