| Title | Our Products are Shit |
| Agency | Rosbeef! |
| Campaign | Long Live Shit |
| Advertiser | John&Co |
| Brand | John&Co |
| Date of First Broadcast/Publication | 2023 / 3 |
| Business Sector | Others |
| Philosophy | John & Co is dedicated to making the earth healthier. The brand offers fertilizers, seeds and other organic products that help improve the soil and create more biodiversity. With the French independent agency Rosbeef!, they decided to hit hard with its flagship product: composts made from worms excrements... It was indeed time to pay tribute to shit. It is now done with this campaign. Our planet is facing many challenges and John & Co knows that the solution is right under our feet, in our soil. The communication campaign is deliberately provocative but above all not gratuitous: if we put shit everywhere, including in our communications, it is to raise awareness on the importance of feeding our gardens as nature does, with the most natural thing in the world... excrement. |
| Media Type | |
| Market | United Kingdom |
| Executive Creative Director | Aurélien Bigot |
| Executive Creative Director | Benjamin Le Coz |
| Copywriter | Maxime Fraudreau |
| Art Director | Whitney Bolin |
| Art Director Assistant | Loan Löser |
| Consulting | Eva Charpentier |
| Consulting | Alice Ridel |
| Founder | Antoine David |
| Founder | Frans McCABE |
| Head of Digital | Mathieu OTT |
| Advertising Manager | Liesbeth Tol-Moeke |
| Advertising Manager | Sunny Boisseau |
| Advertising Manager | Nick de Jong |