Title | Clorox Clean Matters |
Agency | FCB West |
Campaign | Clean Matters |
Advertiser | The Clorox Company |
Brand | The Clorox Company |
Date of First Broadcast/Publication | 2017 / 10 |
Business Sector | Household Products & Maintenance |
Story | “Clean Matters” is a new master brand campaign, launched by FCB West for Clorox, that highlights the transformative power of cleaning. Whether it is a clean space to work, a germ-free table to feed your family, fresh sheets to sleep, or pure water to drink, clean creates the environments where we thrive as healthier and more vibrant versions of ourselves. Clean is the beginning. What comes next is everything. |
Media Type | Web Film |
Length | |
Post Production | Cartel |
Chief Creative Officer | Karin Onsager-Birch |
Creative Director | Rodrigo Linhares |
Art Director | Juliana Ardilla |
Chief Strategy Officer | Simon White |
Account Planner | Ryan Riley |
EVP Management Director | Cary Pierce |
SVP Management Director | Sue Redington |
SVP Management Director | Gwen Hammes |
VP Account Director | Sara Wallace |
Account Executive | Courtney Whiting |
Account Executive | Raisa Callazo |
VP Director of Integrated Production | Elizabeth Morse |
Broadcast Producer | Elizabeth O'Toole |
Director of Business Affairs | Mary Marhula |
Production Company | Park Pictures |
Director | The Mecadantes |
Executive Producer | Scott Howard |
Line Producer | Colin Moran |
DP | Daniel Mercadante |
Production Company Producer | Colin Moran |
Editor | Greer Bratschie |
Editor | Ali Reed |
Assistant Editor | Matt Berardi |
Lead Flame Artist | Jamie Beckwith |
Lead Flame Artist | Wes Waldron |
Colorization | Stefan Sonnenfeld |
Colorization | Company3 |
Sound | Kim |
Sound Design and Mix | Noises Digital |
EVP Management Director | Cary Pierce |
SVP Management Director | Sue Redington |
SVP Management Director | Gwen Hammes |
VP Director of Integrated Production | Elizabeth Morse |
Editor | Greer Bratschie |
Assistant Editor | Matt Berardi |
Executive Producer | Jackie Kelman-Bisbee |