| Title | Doctor & construction worker |
| Agency | 4am Saatchi & Saatchi |
| Campaign | International women's day |
| Advertiser | LAFISE |
| Brand | LAFISE |
| Date of First Broadcast/Publication | 2022 / 5 |
| Business Sector | Banking, Finance, Law & Insurance |
| Tagline | Many qualities, one single definition: women |
| Story | Throughout history, women have been seen in plenty of ways, to the point of being named as the weakest gender. We acknowledged the problem and realized women have qualities that surpass even what a man can have, but in the end, there's only one word to describe them. |
| Media Type | |
| Copywriter | Gabriela Hernandez |
| Art Director | César Miralda |
| Creative Director | César Miralda |
| DGC | Luis Simbaqueba |
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