Production Company Producer
at
Condé Nast
| Title | The Red Thread |
| Brief | For a joint project with pharma company Janssen, in the magazine Glamour Russia four women shared stories of their fight against blood cancer, the "red thread" (or problem they have in common) that runs through their lives. The women emphasised the seriousness of the problem and inspired readers to monitor their health. Experts who participated in the project spoke about the most effective methods of therapy and explained that blood cancers can be successfully treated. |
| Agency | Condé Nast |
| Campaign | The Red Thread |
| Advertiser | Johnson & Johnson |
| Brand | Blood Cancer Awareness Month Campaign |
| Posted | November 2019 |
| Business Sector | Health & Pharmaceutical Products |
| Story | As part of a joint project with Janssen, four women shared with Glamour Russia stories of their fight against blood cancers, which is their common problem, their Red Thread. These women inspired readers to care about their health and emphasized the importance of the problem. Experts who also participated in the project speak about the most effective methods of therapy and explain that blood cancers can be successfully treated. |
| Problem | To support patients and their families, Janssen launched Make Blood Cancer Visible, a campaign asking people impacted by blood cancer (patients, caregivers, family members, healthcare professionals) to help make themselves and their blood cancer more visible. |
| Media Type | Case Study |
| Art Director | Suriyana Volkova |
| Designer | Daria Petrova |
| Designer | Tatiana Babkina |
| Media Producer | Alina Antonova |
| Production Company Producer | Anna Petrik |
| Production Company Producer | Junior Producer |
| Social Talent Specialist | Levon Khachaturyan |
| Photographer | Pavel Kryukov |
| Fashion Stylist | Yuka Vizhgorodskaya |