| Title | Vertically Blind |
| Agency | BBR Saatchi & Saatchi |
| Campaign | Vertically Blind |
| Advertiser | Ford Motor Company |
| Brand | Ford Edge BLIS |
| Date of First Broadcast/Publication | 2016 / 11 |
| Business Sector | Automotive |
| Story | To promote the Ford Edge's innovative BLind Spot Information System, Baumann Ber Rivnay / Saatchi & Saatchi Israel is leveraging the growing popularity of the vertical video format on Facebook to launch a mobile commercial that creatively uses the two standard black bars that appear in regular horizontal ads. When playing the video, the black bars which initially cover portions of road drivers would not see unless they had BLISS, fall away to reveal how the car's advanced system would capture them. |
| Media Type | Mobile Advertising |
| Length | |
| Chief Executive Officer (CEO) | Yossi Lubaton |
| Chief Creative Officer | Jonathan Lang |
| Creative Director | Eran Nir |
| Digital Director | Idan Kligerman |
| Copywriter | Shushu E. Spanier |
| Art Director | Aia Kujnitzy Bechor |
| Production Company | Tifferet Films |
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