| Title | COP26 |
| Agency |
White Rabbit
|
| Campaign |
COP26
|
| Advertiser |
Oxfam
|
| Brand |
Oxfam France
|
| Date of First Broadcast/Publication |
2021 / 11
|
| Business Sector | Environmental & Animal Issues
|
| Story | Cheeky, even provocative sentences using the figure of speech of double entendres focus the attention on the problem we face globally. Now is the time for action, now is the time to implement solutions. Now is the time for responsibility. The hashtag „PasTheClimatPasDeMandat – No climate, no mandate – is a direct message to all politicians who think only in "votes" and "mandates", while the issue is much bigger, than winning a presidential election. |
| Philosophy | On the occasion of the Climate Change Conference (COP26) where leaders from all over the world will meet in Glasgow, Scotland, for a major international climate summit, White Rabbit Budapest is deploying its first campaign in France for Oxfam France to increase the pressure on political decision-makers. The NGO wishes to raise awareness about the subject, and increase pressure on the French government and politicians to take strong action against climate change. The campaign aims at reminding decision-makers that an ambitious response is more than necessary in the face of the climate crisis, and that their inaction in the fight against climate change has to be stopped. |
| Media Type |
Poster
|
| Advertising Manager |
Marion Cosperec
|
| Advertising Manager |
Cécile Duflot
|
| Chief Creative Officer |
Istvan Bracsok
|
| Chief Creative Officer |
Levente Kovacs
|
| Copywriter |
Pascal Fernandez
|
| Art Director |
Nicolas Moreau
|
| Art Director |
Augusto Lima
|
| Art Director |
Frederico Livi
|
| Client Services Director |
Levente Balint
|
