Title | Football |
Agency | Swift |
Campaign | #ThisHighlight |
Advertiser | PepsiCo Inc. |
Brand | Gatorade |
Date of First Broadcast/Publication | 2019 / 7 |
Business Sector | Soft Drinks, Tonics |
Story | Titled #ThisHighlight, the initiative supports Gatorade’s new sports video app, Highlights, and establishes the app as a go-to video editing tool for the phones-out generation. The new app demystifies and democratizes sports video editing and places Gatorade right in the huddle with teen athletes, not on the sidelines directing plays. |
Media Type | Digital |
Length | |
Executive Creative Director | Don Shelford |
Agency Director of Production | Frank Brooks |
Creative Director | Pat McCaren |
Associate Creative Director | Chad O'Connell |
Art Director | Jake Hollomon |
Designer | Raina Jung |
Associate Creative Director | Shloimy Notik |
Animation | Martin Warszawski |
Project Manager | BreAnna Wilson |
Account Director | Matt Berry |
Account Executive | Meagan Kiene |
Producer | Cade Wallace |