Title | McDelivery Pins |
Agency | Leo Burnett |
Campaign | McDelivery Pins |
Advertiser | McDonald's |
Brand | McDelivery |
Date of First Broadcast/Publication | 2022 |
Business Sector | Restaurants & Fast Food |
Story | After the pandemic, the food delivery category was booming with more and more restaurants popping up to make competition fiercer than ever. In a world where there are so many options and so much noise in the category, McDonald’s needed to stand out as a category of one. To do this we, turned to our iconic core menu items by creating a suite of illustrations where the only change we made to the products was to change on part into the Iconic Delivery pin – illustrating how you can get McDonald’s delivered to exactly where you are. |
Media Type | Outdoor/Out of Home |
Chief Creative Officer | Chaka Sobhani |
Creative Director | Andrew Long |
Creative Team | Joe Miller |
Art Director | Joe Miller |
Executive Creative Director | Mark Elwood |
Designer | Cat Burrell |
Business Director | Steph Bates |
Account Director | Rebecca Dickens |
Account Manager | Alice Pavey |
Account Manager | Elspeth Allen |