Mark  Elwood
Executive Creative Director at Leo Burnett, London
London, United Kingdom
TitleMcDelivery Pins
Agency
Campaign McDelivery Pins
Advertiser McDonald's
Brand McDelivery
Date of First Broadcast/Publication 2022
Business Sector Restaurants & Fast Food
Story After the pandemic, the food delivery category was booming with more and more restaurants popping up to make competition fiercer than ever. In a world where there are so many options and so much noise in the category, McDonald’s needed to stand out as a category of one.

To do this we, turned to our iconic core menu items by creating a suite of illustrations where the only change we made to the products was to change on part into the Iconic Delivery pin – illustrating how you can get McDonald’s delivered to exactly where you are.
Media Type Outdoor/Out of Home
Chief Creative Officer
Creative Director
Creative Team
Art Director
Executive Creative Director
Designer
Business Director
Account Director
Account Manager
Account Manager

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