Gürkan Akkurt
Sr. Creative, Copywriter at TBWA\ISTANBUL
Istanbul/Berlin, Turkey
TitleSocrates Magazine - Dinyakos 2.0
Advertiser Socrates Magazine
Brand Socrates Magazine
Date of First Broadcast/Publication 2023 / 1
Story In the 1960s, when world-famous brands were not yet in Turkey, more than 90% of Turkish football players were wearing a local brand of Dinyakos boots. In the following years, with the liberalization of imports, global footwear brands entered the market. Dinyakos, as a local brand, couldn’t stand the fierce competition and disappeared.

50 years later, Socrates Magazine wanted to remind young football fans of the long-lost legend Dinyakos by creating a digital version for the FIFA 22.
Media Type Digital
Creative Copy

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