Tencent Medipedia APP - "TRACES OF PAIN"

Tencent Shenzhen, China

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Title	TRACES OF PAIN
Agency	Tencent
Campaign	TRACES OF PAIN
Advertiser	Tencent Medipedia
Brand	Tencent Medipedia APP
Date of First Broadcast/Publication	2020 / 10
Story	The sensation of pain is an alarm signal sent through our body. Nevertheless, to live in a stressful, fast-paced world today, it seems quite common for many to endure and ignore their pain, until it develops and becomes insufferable, eventually leaving people with traces of pain. What we try to feature in our stories is the visual symbol of pain – scars. Tencent Medipedia is Tencent's online medical-information platform that offers professional and educational content for the public. Based on the true cases from the platform, we hope to tell the stories behind people’s scars, and reveal their silent fight against diseases. These scar stories are great examples of how advances in medical technology are making incisions smaller and help people heal better. More importantly, we want to emphasize that If people became more aware of their pain, they might save themselves from having scars.
Media Type	Print
Art Director	Ken Lin
Creative Director	Yolanda Zheng
Copywriter	Zita Zou
Art Director	Jasmine Zhu
Brand Director	Hunter Zhang
Executive Creative Director	Akae Wang
Copywriter	Akae Wang
Project Manager	Junhao Ma
Project Director	Nichole Yu
Account Director	Amber Fang
General Manager	Vincent Li
Assistant Art Director	Sonja Xu