| Title | Don't Know Your Place |
| Title (original language) | #Minohodoshirazu |
| Agency | Wieden + Kennedy |
| Campaign | #Minohodoshirazu |
| Advertiser | Nike |
| Brand | Nike |
| Date of First Broadcast/Publication | 2016 / 8 |
| Business Sector | Clothing |
| Philosophy | The phrase "Minohodoshirazu" is typically used as an insult directed at people who are seen as overly ambitious. However, Nike believes that "not knowing your place"and not placing limits on yourself, is an ideal mindset for athletes. By combining the idea of "Minohodoshirazu" with "Japanese athletes challenging their limits,"we wanted to give the phrase a surprising, positive meaning.Agency: Wieden + Kennedy, |
| Media Type | Television & Cinema |
| Length | |
| Production Company | Dictionary Films |
| Director | Omri Cohen |
| Executive Creative Director | Mike Farr |
| Creative Director | Hiroshi Kuyama |
| Creative Director | Azsa West |
| Art Director | Yohey Adachi |
| Copywriter | Takeshi Amata |
| Copywriter | Andrew Miller |
| Executive Producer | Peter Grasse |
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