Médis Medical insurances - "The Visitor"

VMLY&R Lisbon

VMLY&R Lisbon Lisbon, Portugal

2765

Title	The Visitor
Agency	VMLY&R Lisbon
Campaign	Médis Oncology
Advertiser	Médis by AGEAS
Brand	Médis Medical insurances
Date of First Broadcast/Publication	2019 / 11
Business Sector	Insurance
Tagline	Cancer care insurance doesn’t make things easier. But it make them less hard
Philosophy	Médis is one of Portugal´s leading health insurance company and part of the AGEAS group. For the first time, the company needed to communicate their new cancer care insurance policies. The objective of the Campaign was to guarantee that clients would no reject the new insurance policy cost update and to on board new clients. Since people prefer to not talk about cancer, VMLY&R Lisbon came up with a commercial full of emotion and unexpected storytelling.
Result	and had over a million and half views in one month only when the objective was 665 thousand views · 895 thousand people watched the video until the end · 405 thousand people visited the site following the campaign Pls remember that Portugal is a country with 10 million habitants, so the results are really great
Media Type	Television
Length	63 seconds
More Information	https://www.medis.pt/
Copywriter	João Ribeiro
Art director	Maria Joao Andrade
Creative Director	Pedro Ferreira
Client Services Director	Filipa Ribeiro
Client Services Manager	Inês Sanches
RTV	Estela Rocha
Strategist	Maria do Carmo Silveira
Co-Film Director	Marco Martins
Executive Producer	Alberto M. Rodrigues
Cinematography	João Ribeiro