Almacenes Éxito - "Save&Learn (Board)"

Sancho BBDO

Sancho BBDO Bogotá, Colombia

Awards

1131

Brand: Almacenes Éxito
Country: Colombia

Advertiser: Almacenes Éxito S. A.

Title	Save&Learn (Board)
Agency	Sancho BBDO
Campaign	Save & Learn
Advertiser	Almacenes Éxito S. A.
Brand	Almacenes Éxito
Posted	June 2021
Product	Almacenes Éxito
Business Sector	Retail, Distribution & Restaurants
Story	Colombia is one of the countries with the worst proficiency of the English language and for a Colombian being able to access English classes or a good learning book is very expensive. We are the most important and biggest retail of the country, and we know besides everything, Colombians love to save. This is why we turned our promotional catalogs into our costumer’s first free basic English lesson. To make it happen, we translated more than 300 products in each catalog, almost 4,000 new words in English to learn. In every edition people could find new words and new practice exercises, and so while they save money, they also learn a new language.
Media Type	Case Study
President	Carlos Felipe Arango
Chief Creative Officer	Mario Lagos
Chief Creative Officer	Sergio León
Chief Creative Officer	Hugo Corredor
Chief Creative Officer	Giovanni Martinez
Chief Strategy Officer	Andres Mauricio Carvajal
Executive Vice President	Natalia Perez
Executive Creative Director	Andrés Luque
Executive Creative Director	Jhonny Victoria
Executive Creative Director	Jairo Rubiano
Executive Creative Director	Julian Lozano
Creative Director	Andres Garcia
Creative Director	Felipe González Ávila
Copywriter	Camila Ordóñez
Copywriter	Mario Betancour
Art Director	Andres Garcia
Art Director	Andrés-Felipe Guevara
Social Media Team	Melissa Rojas
Production Company Producer	Angela Rodriguez
Director	Juan Gómez
Photographer	Francisco Giraldo
Content Producer	Daniela Sendoya
Motion Graphics Artist	Andrés-Felipe Guevara
Business Operations	Luisa Niño
Digital Content Director	Camilo Fajardo