Liga Colombiana Contra el Cáncer - "Joystick Test"

Sancho BBDO

Sancho BBDO Bogotá, Colombia

1965

This ad is part of the ACT Responsible Collection

Brand: Liga Colombiana Contra el Cáncer
Country: Colombia

Advertiser: Liga Colombiana Contra el Cáncer

Title	Joystick Test
Agency	Sancho BBDO
Campaign	Joystick Test
Advertiser	Liga Colombiana Contra el Cáncer
Brand	Liga Colombiana Contra el Cáncer
Posted	December 2021
Business Sector	Disease Awareness, Support Groups & Associations
Story	The moves that gamers use to save many lives in video games can now help them take care of the most important one. On the gamer's day, the Colombian League Against Cancer launched its new campaign, Joystick Test. An initiative for the new generations to acquire the habit of self-examination every month because they are also vulnerable to testicular cancer and breast cancer. It was an idea to unite different gamers in the country to teach their followers the necessary moves to take care of their lives. Together with all these gamers, more than 500 plays of the most famous video games such as FIFA 21, Call Of Duty, Fortnite, Mortal Kombat, among others, were analyzed the moves that match precisely with the step-by-step of breast cancer and testicular cancer self-examination were chosen. With their help, video tutorials were built so that all their followers could learn the tricks they usually look for on the internet and learn the moves that can save their own lives.
Media Type	Case Study
Length	125 seconds
Chief Creative Officer	Sergio León
Chief Creative Officer	Giovanni Martinez
Chief Creative Officer	Hugo Corredor
Chief Creative Officer	Mario Lagos
Executive Creative Director	Rodrigo Uribe
Creative Director	Daniel Matamoros
Creative Director	Cristian Camilo Díaz
Copywriter	Cristian Camilo Díaz
Art Director	Alejandro Nariño
Art Director	Javier Aparicio
Copywriter	Camilo Garzón