Alejandro Mendoza
chief creative at Publicidad Comercial MullenLowe
Tegucigalpa, Honduras, Nicaragua
TitleMorning Music Nissan Frontier "haters of the city"
Advertiser N/A
Brand Nissan
Date of First Broadcast/Publication 2023 / 1
Story We realized that Nissan Frontier drivers find their true refuge in rural terrain away from the city, so they hate the city.

The graphics are analogies of how Nissan Frontier drivers perceive their rural surroundings as an everyday occurrence for any driver.
Media Type Print
Creative Director

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