| Title | Plan |
| Agency | Publicis Romania |
| Campaign | Better on Paper |
| Advertiser | AdPrint by Luerzer's |
| Brand | AdPrint |
| Posted | October 2013 |
| Business Sector | Trade Shows, Events & Festivals |
| Tagline | All About Print |
| Story | The brief was asking to promote the idea that print media didn’t become irrelevant. Our idea was to pay a compliment to the viewer’s intelligence and provoke a smile to wash away the prejudice. |
| Media Type | |
| Executive Creative Director | Razvan Capanescu |
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