| Title | Seatbelt Song |
| Agency | Publicis Romania |
| Campaign | Choose Life |
| Advertiser | Romanian Traffic Police |
| Brand | Romanian Traffic Police |
| Date of First Broadcast/Publication | 2013 / 9 |
| Business Sector | Road Safety |
| Philosophy | idea: The repeating notes of the unused belt can easily turn into the notes of your requiem. |
| Problem | Most Romanian drivers do not use their seatbelt. They just let it “sing” until it automatically stops. They think that’s cool. That and listening to radio very loud. So we give them a quick look into the future, right when they’re driving. |
| Media Type | Radio |
| Length | |
| Executive Creative Director | Razvan Capanescu |
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