Razvan Capanescu
Executive Creative Director at Wings CLL
London, United Kingdom
TitleDish Soap
Agency
Campaign Dish Soap
Advertiser Nestlé
Brand Maggi
Date of First Broadcast/Publication 2013 / 12
Business Sector Herbs & Spices
Tagline The basis for that “perfect 10” food.
Story Maggi Secretul Gustului makes food so tasty, that kids leave no trace on the plate. Just like a professional dish soap would. 
Philosophy Plate licking good.
Problem Usually kids prefer fast food to home cooked meals, especially when it comes to stews or something similar. But when a mom is using the right seasoning (Maggi Secretul Gustului) food becomes so delicious that food will be enjoyed to the last drop. 
Media Type Web Film
Length
Executive Creative Director

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