| Title | Michael The Brave |
| Agency | Leo Burnett Bucharest |
| Campaign | Come and Vote |
| Advertiser | Asociatia Pro Democratia |
| Brand | Pro Voting Campaign |
| Date of First Broadcast/Publication | 2015 / 1 |
| Business Sector | Government Information & Services |
| Story | Two months before the Presidential Elections in Romania - a truly crucial moment for the country in 2014 - an overwhelming majority was too apathetic to care about politics anymore. We've started the pro-voting campaign with two videos, depicting two of our most beloved kings in history alone on the battle fields, learning that their brave men didn't show up due to ridiculous excuses - we used the actual quotes of contemporary people who declined going to vote. Thus conveying the idea - What if our ancestors didn't show up for the crucial moments in our history? |
| Media Type | Television |
| Length | |
| Market | Romania |
| Director | Andrei Amarfoaie |
| Art Director | Cosmin Ezaru |
| Executive Creative Director | Razvan Capanescu |
| Account Director | Lorand Balint |
| Account Manager | Lorand Balint |
| Director of Photography (DOP) | Toma Velio |
| Media Manager | Alexandra Iavorchi |
| Copywriter | Razvan Capanaescu |
| Copywriter | Radu Olteanu |
| Digital Strategy | Mugur Patrascu |
| Production Company | Multimedia Est |
| Post Production | Ruxandra Stanescu |
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