Title | Fingerprints_woman |
Agency | McCann Prague |
Campaign | Fingerprints Portraits |
Advertiser | Mastercard Europe |
Brand | Mastercard |
Date of First Broadcast/Publication | 2019 / 4 |
Business Sector | Credit Cards |
Tagline | Mastercard ID Check. Now you can use both Touch ID and Face ID for more security. |
Story | Mastercard, as an innovative technological company, wanted to raise awareness about its ID Check – the usage of best biometrics for safer payments. And by connecting the two most sophisticated ones - fingerprint and face recognition – we’ve created a series of portraits using only fingerprints. Around 1,050,000 fingerprints taped on canvas to create very realistic portraits; thus suggesting the very thin probability of matching such a complex security filter. We invited a renowned artist - Jan Petrov - to paint the portraits using only fingerprints and exhibit them in the prestigious SmetanaQ Gallery, at the Authentication & Biometry press conference. The audience witnessed live how the artist crafted such a portrait. We auction the resulted artwork, and people could buy it with face recognition payment. |
Media Type | Poster |
President Creative Europe, Global ECD | Adrian Botan |
Chief Creative Officer | Razvan Capanescu |
Executive Creative Director | Roy Cohen |
Senior Creative | Juan Ignacio Peirano |
Senior Creative | Hetu Negri |
Creative Excellence Manager Europe | Carmen Bistrian |
PR & Communications | Alice Reindlová |
Group Creative Director | Klara Palmer |
Agency Producer | Antonin Milata |
DTP | Robert Benjamin Mulderer |
Art Director | Ondřej Kroupa |
Art Director | Otakar Čihák |
Copywriter | Adam Roučka |
Painter | Jan Petrov |
Senior Account Manager | Ruta Buciunaite |
Account Director | Radka Bušová |
Account Manager | Monika Semerádová |
Agency Producer | Kamila Tehranian |
Movie Director | Ondřej Urbanec |