Title | From Habitat to Community |
Agency | Rasic and Partners |
Campaign | From Habitat to Community |
Advertiser | European Union |
Brand | The European Union in the framework of the project 'Law Enforcement and Demand Management of Wildlife in Asia' managed by UNODC |
Date of First Broadcast/Publication | 2021 / 3 |
Business Sector | Animal Rights/Safety/Adoption |
Tagline | Stop wildlife trafficking |
Story | This animated film highlights how the illegal removal of wild animals from their habitat brings health risks to communities around the world. It was created for the European Union in the framework of the project 'Law Enforcement and Demand Management of Wildlife in Asia' managed by UNODC. |
Philosophy | We follow a group of animal traffickers as they remove wild animals from their natural habitat. They then transport the animals to a market. We reveal how the illegal trade of the animals has caused a zoonotic disease to spread throughout a community. |
Problem | Taking wild animals out of their habitat illegally brings health risks into communities. |
Result | The film raises awareness of the health risks illegally traded animals can cause to communities throughout the world. It has been translated into multiple languages and is used as an education and awareness tool throughout the world. |
Media Type | Social Media |
Length | |
Market | Thailand |
Creative Director | Dejan Rasic |
Creative Director | Vanessa Zuppicich |
Advertising Agency | Rasic and Partners |
Social Change Agency | Love Frankie |
Production Company | Rasic and Partners |
Illustrator | Nanami Cowdroy |
Designer/Animator | Bob Connelly |
Music Composer | Johnny Green |
Sound Designer | Dave Robertson |