| Title | Cinema Crunch Hack (Board) |
| Agency | Impact BBDO |
| Campaign | Cinema Crunch Hack |
| Advertiser | PepsiCo Inc. |
| Brand | Lay's |
| Posted | September 2023 |
| Business Sector | Potato Chips, Crisps & Crackers |
| Media Type | Case Study |
| CEO / Chairman | Dani Richa |
| Chief Executive Officer (CEO) | Azeem Afzal |
| Chief Creative Officer | Ali Rez |
| Copywriter | Jarrad Pitts |
| Art Director | Mike Menz |
| Editor | Sanil Chandran |
| Creative Director | Johannes Frederick De Beer |
| Communications Manager | Sofia Serrano |
| Traffic Manager | Murtaza Talib |
| Animation Head | Ben Dsouza |
| Tech Developer | Adil Waqas |
| Tech Developer | Assad Riaz |
| Art Director | Rida Mehmood |
| Agency | Grey Density |
| Digital Company | Ashtex Solutions |
| Account Manager | Bilal Syed |
| Advertising Manager | Mohammad Khosa |
| Advertising Manager | Misbah Ghani |
| Advertising Manager | Umair Shaikh |
| Advertising Manager | Ather Baghpatee |
| Advertising Manager | Fatima Khalid |
| Production Company | Helipad Productions |