| Title | LX Type |
| Agency | Leo Burnett Publicidade, lda. |
| Campaign | LX Type |
| Advertiser | Lisbon City Council |
| Brand | Lisbon City Council |
| Date of First Broadcast/Publication | 2014 |
| Business Sector | Destinations (Countries & Places) |
| Story | The iconic trams of Lisbon do not go unnoticed to anyone. Neither they nor the wires that provide them with energy and that are spread across the city's most charismatic neighborhoods. Still, Leo Burnett Lisboa looked at these in a different way and saw a typography in its complex mesh.And like that, with the support of the Lisbon City Council, the official font Lisbon was born.On the website lxtype.pt, where it can be explored and downloaded for free, everyone can test the font and find out a place associated with each letter, transforming words in spontaneous and personalized guides of the city. |
| Media Type | Corporate/Brand Identity |
| Length | |
| Executive Creative Director | Luciana Cani |
| Art Supervisor | Nuno Salvaterra |
| Copywriter | Jaime Nascimento |
| Art Director | Guilherme Nunes |
| Photographer | Guilherme Nunes |
| Director | Hugo Lage |
| Editor | Hugo Lage |
| Music | Dead Combo |
More Work
SEE ALLThe 29 Minute Restaurant
- BRAND:
- Renault
- AGENCY:
- Publicis Brussels
Jessica Athayde
- BRAND:
- Associação Mais Proximidade
- AGENCY:
- Leo Burnett Lisbon
Diana Chaves
- BRAND:
- Associação Mais Proximidade
- AGENCY:
- Leo Burnett Lisbon
Golden Dates
- BRAND:
- Associação Mais Proximidade
- AGENCY:
- Leo Burnett Lisbon
Don't Miss Important Notifications
- BRAND:
- Think Pink
- AGENCY:
- Publicis Brussels
LX Celsius
- BRAND:
- Lisbon City Council
- AGENCY:
- Leo Burnett Publicidade, lda.