| Title | Potholes |
| Brief | “Harmonizing” Vilnius' summertime construction murmurs with the tragic reality of war-ravaged Ukrainian cities – our creative feat places an out-of-home ad on pothole repair sites. The visual analogy resonates: potholes mirror rocket-created destruction, amplifying the call for collective support. By melding these narratives, our campaign spurs engagement with “Blue / Yellow”, encouraging contributions to Ukraine's armed resistance and cultivating hope for a brighter future. |
| Agency |
TRUTH.
|
| Campaign |
Potholes
|
| Advertiser |
Blue Yellow
|
| Brand |
Blue Yellow
|
| Date of First Broadcast/Publication |
2023 / 5
|
| Business Sector | Institutional/Public Interest/Non-Profit Org.
|
| Story | “Harmonizing” Vilnius' summertime construction murmurs with the tragic reality of war-ravaged Ukrainian cities – our creative feat places an out-of-home ad on pothole repair sites. The visual analogy resonates: potholes mirror rocket-created destruction, amplifying the call for collective support. By melding these narratives, our campaign spurs engagement with “Blue / Yellow”, encouraging contributions to Ukraine's armed resistance and cultivating hope for a brighter future. |
| Media Type |
Case Study
|
| Strategist |
Tomas Bartninkas
|
| Copywriter |
Nerijus Graužas
|
| Designer |
Gabrielė Mišeikytė
|
| Designer |
Povilas Kankalis
|
| Account Manager |
Vaiva Savickė
|
| Production Manager |
Tomas Griežė
|
