Title | WAR |
Agency |
Moon
|
Campaign |
This is not a campaign
|
Advertiser |
SIC Noticias
|
Brand |
SIC Noticias
|
Date of First Broadcast/Publication |
2019 / 1
|
Business Sector | TV/Radio Programs & Stations
|
Tagline | Know More |
Story | The war in Siria has been on the agenda for the last seven years. The causes and consequences of this event have branched into several areas of the political and social sphere. As a news channel, the role of SIC Notícias is to give coverage of the whole story in all its different perspectives, offering the public maximum information for a better understanding of the subject. |
Philosophy | In a world where information is as easily accessible as it is misleading, context is everything. |
Problem | The brand asked for a repositioning campaign to reaffirm its core values and responsibility towards the public by practicing a journalism of reference. |
Result | The campaign’s large media coverage promoted a public debate, spontaneously jumping from traditional media to social media. |
Media Type |
Print
|
Creative Director |
Tiago Rebelo
|
Art Director |
Antonio Duarte
|
Copywriter |
Sara Sezifredo
|