André Pinheiro
Lead Creative at Thinkerbell
Melbourne, Australia
TitleHot Wheels Skate | SKATE TO SCALE
Advertiser Mattel, Inc.
Brand Hot Wheels
Date of First Broadcast/Publication 2022 / 1
Story To celebrate the Australian launch of Hot Wheels Skate™, the iconic brand’s first-ever foray into skate toys, Hot Wheels™ have shrunk Australia’s most iconic skatepark - Bondi Skatepark - to a 1:36 scale miniature especially designed for fingerboarding.

The one-of-a-kind miniature Bondi Skatepark sculpture made its way to Bondi to mark the official launch. Professional Australian skateboarder Poppy Starr Olsen, Olympian Jarryd Hughes, and up-and-coming skater Ruby Trew were the first to try it out alongside local kids and fingerboard talent – all captured and turned into a skateboarding vs. fingerboarding content video for their socials.

The Bondi Skatepark replica is touring skate and extreme sports events, skate shops, and big retailers across Australia.
Media Type Ambient
Creative Director

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started