| Title | Bad Movie Insurance |
| Agency | MILK |
| Campaign | Bad Movie Insurance |
| Advertiser | EDB ErgoGroup |
| Brand | Kino pavasaris |
| Date of First Broadcast/Publication | 2016 / 4 |
| Business Sector | Insurance |
| Story | KINO PAVASARIS is an independent film festival that attracts masses. But not all people understand those movies, even if they want to go and see it that badly. That's the way it is, you love it or you hate it. That’s why insurance company ERGO, as the main sponsor of the festival, decided to prove their brand promise: „To insure is to understand” and help all the cinema-goers. They introduced a new product: a Bad Movie Insurance for those who can’t decide if they love it or hate it. |
| Media Type | Case Study |
| Length | |
| Designer | Vytautas Petrauskas |
| Designer | Mykolas Puodziunas |
| Art Director | Rapolas Vosylius |
| Creative Director | Rimantas Stanevicius |
| Copywriter | Asta Buteikyte |
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