Xavier Vinueza
Creative copywriter at Paradais DDB
Quito, Ecuador
TitleUnbanneable Artists
Agency
Campaign Unbanneable Artists
Advertiser AB Inbev
Brand Budweiser
Date of First Broadcast/Publication 2021 / 11
Business Sector Beers, Ciders, Lagers
Tagline Emerging music solved copyright bans on streams
Story Streamers are constantly banned due to music copyright, so Twitch created its own music platform for streamings called Soundtrack, but the stock within it is far from entertaining. So we signed up our record label, BudxRecords, as an official Soundtrack distributor to replace the generic stock with music from emerging artists. Thus, we legally solved stream bans while positioning the artists amont Twitch's users.
Philosophy Emerging music solved copyright bans on streams
Problem Streamers are constantly banned due to music copyright, so Twitch created its own music platform for streamings called Soundtrack, but the stock within it is far from entertaining.
Result We legally solved stream bans while positioning the artists amont Twitch's users.
Media Type Digital
Length
Market Argentina, Colombia, Ecuador
Student
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