United Way - "To interrupt school is to interrupt a career. 1"

Rusu+Bortun Brand Growers

Rusu+Bortun Brand Growers Bucharest, Romania

1620

Title	To interrupt school is to interrupt a career. 1
Agency	Rusu+Bortun Brand Growers
Campaign	To interrupt school is to interrupt a career.
Advertiser	United Way
Brand	United Way
Date of First Broadcast/Publication	2018 / 8
Business Sector	Human Rights
Tagline	To interrupt school is to interrupt a career.
Story	Studies show that every year, in Romania, 2/3 of underprivileged children interrupt school by the end of 8th grade, because they are put to work. Having the mission to help underprivileged children to continue their education, the non-profit international organization United Way asked Rusu+Bortun to create a PSA, in order to raise awareness about this problem. Coming from the insight that children who interrupt school have a much lower chance to recover and build a career, we came up with this idea: To interrupt school is to interrupt a career. Every child is a potential adult with a successful career. But children who drop out of school, even just for a while, will never fullfill their potential. Print advertisement created by Rusu+Bortun, Romania for United Way, within the category: Public Interest, NGO.
Media Type	Print
More Information	http://www.unitedway.ro/
Creative / Art Direction	Bob Toma
Chief Creative Officer	Catalin Rusu