Heineken - "Introducing Subway Symphony"

Wieden + Kennedy

Wieden + Kennedy New York, United States

11084

Brand: Heineken
Country: United States

Advertiser: Heineken

Title	Introducing Subway Symphony
Agency	Wieden + Kennedy
Campaign	Cities of the World
Advertiser	Heineken
Brand	Heineken
Date of First Broadcast/Publication	2015 / 6
Business Sector	Beers, Ciders, Lagers
Story	Subway Symphony - turn New York subway turnstile beeps into music. Help James Murphy and Heineken to make it happen at SubwaySymphony.com. For nearly 20 years, LCD Soundsystem frontman James Murphy has dreamed of changing the harsh beeps of New York’s subway turnstiles into musical notes. Unfortunately, despite his best efforts, his idea has yet to get off the ground. But with the help of Heineken we are trying to make it happen. As part of our mission Heineken is creating the first live, brand-driven documentary that charts in real time, our journey to turn Subway Symphony from a pipe dream into reality. By the end of summer, we are hoping to have new turnstile notes installed in our first station! Follow James’ journey:SubwaySymphony.com Show your support by using #SubwaySymphony.
Media Type	Outdoor/Out of Home
Length	72 seconds
More Information	www.subwaysymphony.com
Copywriter	Danny Gonzalez
Executive Creative Director	Susan Hoffman
Art Director	Zack Menna
Executive Creative Director	David Kolbusz
Art Director	Croix Gagnon
Creative Director	Eric Steele
Creative Director	Erik Norin
Art Director	David Suarez
Copywriter	Nathaniel Lawlor
Actor / Celebrity	Fred Armisen
Copywriter	Maddison Bradley
Copywriter	Mike Vitiello
Art Director	Jon Robbins
Art Director	Cory Everett
Account Team	Patrick Cahill
Account Team	Jacqueline Ventura
Account Team	Syndey Lopes