Husqvarna - "Timber by Husqvarna"

Stendahls

Stendahls Göteborg, Sweden

7780

Title	Timber by Husqvarna
Agency	Stendahls
Campaign	Timber by Husqvarna
Advertiser	Husqvarna
Brand	Husqvarna
Date of First Broadcast/Publication	2019 / 2
Business Sector	Tools, Do-It-Yourself Products
Philosophy	Husqvarna wanted to celebrate and honour the love for the forest that’s shared by many users of their products. So for for this year’s Valentine’s Day, we created Timber - a dating service matching tree lovers with beautiful trees around the globe. Timber is a tongue-in-cheek spoof of modern dating services: instead of swiping between lovesick singles, the user is presented with different trees that each have their own profiles. Once matched with a tree, it becomes apparent they don’t speak any human languages. Instead, trees such as California Redwood (bragging about it’s size), and The Ol’ Pine (sharing mindfulness quotes) only respond with emojis relating to forestry and flowers. Apart from the obvious humoristic flirt towards the world of online dating, Timber gives attention to Husqvarna Chainsaw Academy, an online resource aimed at responsible forestry.
Media Type	Digital
Length	35 seconds
Account Manager	Karin Branmark
Chief Creative Officer	Martin Cedergren
Project Manager	Sofia Säntti
Art Director	Klas Andén
Art Director	Martin Onsholm
Copywriter	Erik Toresson Hellqvist
Copywriter	Staffan Danielsson
Digital Strategist	Ludvig Åsgården
Production Company	Simma Lugn