Direction
at
Óia Filmes
| Title | We are, we add. |
| Agency | Novo Engenho Comunicação |
| Campaign | We Are, we add. |
| Advertiser | Goverdo do Estado Mato Grosso do Sul |
| Brand | SETESC |
| Date of First Broadcast/Publication | 2023 / 3 |
| Business Sector | Others |
| Tagline | one plus one equals ALL! |
| Story | This is Beatriz Branco and she changed her life by opening her own business. A chocolate factory. WE ARE! On this adventure, Beatriz found other women who were fundamental to the development of the project and together, they inspired many others to seek their own spaces and financial autonomy. WE ADD! The State Government adds for you to take your leading role. Course of social and professional qualification and intermediation with the labor market. D-Day to capture vacancies for women. Curriculum writing workshop. WE ARE! WE ADD! Beatriz: Protagonism is to add. Because one plus one equals ALL! MS Government. Doing well to make it work. Campaign by the Government of the State of Mato Grosso do Sul, to mark Women's Month, using real stories of sustainable and creative entrepreneurship, focusing on the role of women in the various areas of the economy, and society as a whole. "We are. We add." The woman occupying her space of protagonism. It is the Government of Mato Grosso do Sul adding so that more and more women change the future. The woman occupying a space of protagonism is a milestone for society. A woman who inspires, causes a chain reaction that changes everyone's story. “THE ACHIEVEMENT OF A WOMAN IS A COLLECTIVE ACHIEVEMENT.” |
| Philosophy | Campaign by the Government of the State of Mato Grosso do Sul, to mark Women's Month, using real stories of sustainable and creative entrepreneurship, focusing on the role of women in the various areas of the economy, and society as a whole. "We are. We add." The woman occupying her space of protagonism. It is the Government of Mato Grosso do Sul adding so that more and more women change the future. The woman occupying a space of protagonism is a milestone for society. A woman who inspires, causes a chain reaction that changes everyone's story. |
| Media Type | Television |
| Length | |
| More Information | https://www.ms.gov.br/ |
| Copywriter | André Stábile |
| Production (Agency) | Óia Filmes |
| Direction | Léo Coutinho |
| Director | Giuliano Gondin |
| Account Executive | Rudi Aquino |
| Art Director Assistant | Fábio Renato |
| Art Director Assistant | Francisco Joaquim |
| Account Supervisor | Cibelly Nunes |
| Creative / Art Direction | Julio Diniz |